Profitable Marketing Over the past 10 years the role of marketing has evolved in many companies to the point where the performance goal is now to Orchestrate Profitable Growth. At BranMark we've evolved also and understand that the needs of our clients have both growth and ROI dimensions. The chief marketing executive's job has migrated from "spending marketing dollars wisely to increase sales" to "spending on activities that will increase bottom line profitability". As markets and industries grow, a company that is not growing is losing market share.The marketing executive has to be forward thinking in strategy and tactics; always assessing which potential products, strategies, and programs will deliver the best increase in top-line revenue and bottom-line profits. Our research and consulting activities integrate growth initiatives with measurable profit improvements.
Actionable Research Customer behavior drives successful sales and marketing programs. Whether it's consumers or industrial users, their day-to-day actions determine how they use your product or service, what you can do to enhance your offering, and what product innovations will produce that next jump in sales.
In our research we ask about behavior and listen for unmet needs in the respondents' opinions and viewpoints. Our research methodologies are carefully constructed to learn what customers do in their lives and jobs. With market research proliferating in many aspects of our homes and workplaces, respondents have learned to freely (but for a fee) give their opinions—and they play this game well. But to grow your market share your sales and marketing programs have to address one/all of these behaviors:
To intercept the current behavior with your brand of product or service
To alter the existing behavior so that it favors your brand
To create a new user behavior specific to your brand